Solutions
Product Catalog
Drive sales with accurate and consistent product information and efficiently put your catalogs online
Mismanagement of product catalogs and poor presentation of your offer during the sales process damages sales performance :
- Selling is hindered by too many catalogs in too many formats: by type of product, by supplier, by market, by sales channel, by software application
- Product information quality is unsatisfactory and difficult to update
- It is difficult to navigate intuitively within catalogs, to find the right products and compare them
- Increase of shopping cart abandonments on Internet purchases
- Average shopping cart revenue is stagnant due to difficulties pushing additional products (cross selling) and superior offers (up selling)
Cameleon enables product managers to better manage catalogs , and exceeds traditional navigation and search functions by acting as a true e-sales representative during the sales process :
- Product Information Management (PIM): import and centralization of product data in a unique repository; classification, cleaning and enrichment; export and publication to multiple applications
- Intuitive AJAX-based navigation with multi-criteria search with ranked results
- Management and presentation of cross-selling, up-selling and promotional options
- Needs analysis and recommendations with products comparison
- Profile-based branding and content: catalog and pricing
- Easy integration with third-party applications: e-commerce, CRM, ERP, publishing
The Cameleon Product Catalog has provided customers with the following benefits :
- Enhanced productivity and improved ability to react for product managers
- Ability to easily manage and update large volumes of information
- Improved product knowledge thanks to a richer presentation and more reliable information
- Better merchandising of products using Web 2.0 techniques
- Reduce the shopping cart abandonment rate by guiding users to the products which corresponds best to their needs
- Increase the value of the average shopping cart
- Improve the customer experience and satisfaction to build lasting loyalty