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+ Catalog and Multichannel Commerce

Catalog and Multichannel Commerce

Provide a unique customer experience through any sales channel

Have you ever visited a web site knowing exactly what you needed, but left frustrated (and without buying) because you couldn't even find what you wanted? You were unsatisfied and the company lost a potential sale.

Online customers, in-store sales teams and channel partners all need powerful tools to help them sort through increasingly large and complex product offerings. Unable to find the right product, they turn to more costly communication channels that erode profitability. Frustration bears down on customer satisfaction and in some cases, even opens the door to the competition.

Business Issues

Accurate and up-to-date product information is a “must have” for every company. They must be able to analyze user needs and recommend solutions in every sales channel, provide advanced search based on features or other product criteria and help customers easily compare products side-by side.

They need tools that combine guided selling with a robust electronic catalog to:

Offer the right product to the right customer at the right time to make the sale

Generate accurate, on-the-spot quotes and estimates

Propose up-selling and cross-selling to increase the order size

How Cameleon Helps You

Cameleon optimizes B2B, B2C and B2B2C selling with a single platform for all sales channels and all types of products (standard items, customized products and services):

Intuitive AJAX-based navigation with multi-criteria search with ranked results

Needs analysis and guided selling

Promotions and customer-based pricing

Shopping cart management and quotation/proposal generation

Cross-selling, up-selling and promotional zones

Profile-based branding and content

Configurable interfaces based on XML and cascading style sheets

Easy-to integrate with existing systems
 

More than a simple web shop, Cameleon provides companies with a true e-sales representative that enables them to:

Better merchandise items using Web 2.0 technology

Facilitate customized product sales by guiding users to the product that best fits their needs

Define the branding, content and pricing according to the user profile (partner, customer)

Increase average order amounts

Improve the customer experience
 

Cameleon goes beyond traditional browse and search functions, acting as a true sales advisor during the buying process. Interactive needs analysis technology provides increased flexibility and an unprecedented virtual experience for users as they browse. It's like having your best sales rep on every call.



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