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Insurance IndustryIn today’s fast paced marketplace, insurers are placing greater emphasis on agility and innovation to achieve success. There is a need to offer a broader family of products that tailored and priced based on individual needs, and to further customize offerings for sale through different distribution channels and partnerships. Speed has turned into an important differentiator. Insurers must accelerate the introduction of new products to market, all the while continuing to control costs and manage risk. There is also a need to become more responsive to customer requests and focus more on customer satisfaction, as new customer acquisition costs can far outweigh retention costs for most carriers. Standing in the way is a complex web of departmental and legacy systems that has increased inefficiencies, costs and reduced service levels.Insurers are spending too much on IT maintenance and not enough on IT innovation to improve competitiveness. Cameleon can help insurance carriers overcome these challenges to become more agile, better compete, improve operational efficiencies and grow revenue. Rapidly create new offerings and achieve faster time to market by optimizing processes to create, manage and deploy policy offerings Protect the customer base and add new policy holders by being first to launch innovative offerings Manage offer complexity through a single business rules repository that enables collaboration and guarantees compliance with policies and regulations Enhance the customer experience at every touch point – call center, agents and web self-service Eliminate errors and reduce costs caused by following different processes for different products Reduce training costs and guide policy holders and agents to the most appropriate, and profitable, products and services Improve ability to cross-sell and up-sell in the context of a customer’s current policy Power personalized mass marketing campaign by automatically generating individual quotes based on each prospect profile A J2EE Services Oriented Architecture (SOA) allows Cameleon to quickly and seamlessly fit into existing architectures and application modernization efforts Cameleon provides an open, multichannel product and service configurator to improve insurer agility, customer satisfaction and profitability. Cameleon optimizes complex selling and ordering processes by orchestrating core business functions that include e-commerce, electronic catalog and guided selling, product and service configurator, advanced pricing and promotions, quote and proposal generation, and order management. Employees, agents and customers use Cameleon to eliminate errors and non-value added activities, decrease cycle times and improve customer satisfaction, resulting in increased revenue and a reduction in sales and operational costs. Insurance Industry Customer Success with Cameleon
Sud-Ouest Mutualite – APICIL Group Cameleon is an effective and reactive tool that lets each Sud-Ouest Mutualite member or prospect easily select the most appropriate coverage among the thousands of options included in our mutual insurance company’s customized Complimentary Healthcare and Benefits Line. 
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