Manufacturing Industry

Is your company easy to do business with? Do customers complain or go elsewhere because of the time it takes to get them a quote? Are spreadsheets and manual processes leading to quotation, order and pricing errors? Are uncontrolled discounts eroding margins and creating headaches for accounting? The old ways of doing business just don’t cut it anymore in today’s competitive marketplace.

Order fulfillment and payment delays, excessive product and spare part returns, and a large customer service team required to support direct or indirect sales are all signs that point to a lead-to-order process that needs to be optimized. The pressure is on to do more with less. Companies need to find new ways to leverage sales and engineering capability to respond more quickly to customer needs.

At the same time, manufacturers need to move beyond only selling products. Positioning the company as a solution provider will enable them to sell higher value systems and services, increasing margins and creating partnerships with customers that lead to higher levels of customer satisfaction and repeat business. However, you’ll need greater business agility to innovate and prosper in this competitive landscape. The move to sell solutions through multiple sales channels both increases complexity and presents opportunities for those nimble enough to take advantage of them.

Cameleon can help manufacturers overcome these challenges to become more agile, better compete, improve operational efficiencies and grow revenue.

Achieve faster time to market by optimizing product marketingprocesses to create, manage and deploy product offerings across all sales channels

Manage product complexity, from standard items to complex ETO through a single product and rules repository that enables collaboration and standardization

Enhance the customer experience and become easier to do business with at every touch point – call center, retail outlet, through dealers and web self-service

Guide customers and partners to the most appropriate, and profitable, products and services

Grow revenues through improved ability to cross-sell and up-sell, and by migrating from product to solution sales

Respond more quickly to customer requests and eliminate quotation, order and pricing errors due to spreadsheets and manual processes

Manage and implement complex pricing policies for different markets and sales channels

Accelerate the order-to-fulfillment process for complex MTO/CTO/ETO products through dynamic generation of BOMs and routings

Improve spare parts revenue and margins by making it easier for customers to find and order the correct part on-line

A J2EE Services Oriented Architecture (SOA) allows Cameleon to quickly and seamlessly fit into existing architectures and application modernization efforts

Cameleon helps manufacturers sell products and services through multiple sales channels and provides a common point of order capture across the enterprise. Cameleon optimizes complex selling and ordering processes by orchestrating core business functions that include e-commerce, electronic catalog and guided selling, product and service configurator, advanced pricing and promotions, quote and proposal generation, and order management. Employees, channel partners and customers use Cameleon to eliminate errors and non-value added activities, decrease cycle times and improve customer satisfaction, resulting in increased revenue and a reduction in sales and operational costs.

Contact an Access Commerce Representative