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Configurability Strategy - A Competitive Advantage

Executive Guide

Conclusion

To gain the benefits and competitive advantages of a configurability strategy, thinking configurability must be pervasive – originating early in the heart of product development, using a robust configurator as a core element – and continuing persistently over the entire product lifecycle.

Cited References

1. Access Commerce, “Optimizing the Lead-to-Order Process,” 2005.

2. Meyer, M. and Lehnerd, A., “The Power of Product Platforms,” The Free Press, 1997.

3. Jagodzinski, S. and Keup, B., “No New Factories,” Desktop Engineering, January 2004.

4. CIMdata, “Product Lifecycle Management,” 2002. www.cimdata.com

5. Reinersten, D., “Managing the Design Factory,” The Free Press, 1997.

6. American Production & Inventory Control Society, “The Adaptive Supply Chain: Postponement for Profitability,” 2003.

7. Deloitte Research, “Mastering Innovation: Exploiting Ideas for Profitable Growth,” 2004. www.deloitte.com

Additional References

1. Anderson, D., PhD, “Build-to-Order & Mass Customization,” CIM Press, 2003.

2. Pine, B. J. II, PhD, “Mass Customization: The New Frontier in Business Competition,” Harvard Business School Press, 2003.

The Author

Richard W. Bourke is a principal consultant with extensive experience in systems planning and implementation. For other publications, visit : www.bourkeconsulting.com.

About Access Commerce

Access Commerce is an international provider of E-Commerce and CRM software.

The Cameleon Commerce Suite from Access Commerce helps manufacturing, distribution, retail and service companies sell products and services through direct, indirect, call center and Internet sales channels. Cameleon drives business efficiency by aggregating, standardizing and syndicating product information across supply and demand chains. Cameleon optimizes selling and ordering processes by simplifying core business functions: e-commerce, electronic catalog and guided selling, product and service configuration, advanced pricing and promotions, quote and proposal generation, and order management. Employees, channel partners and customers use Cameleon to eliminate errors and non-value added activities, decrease cycle times and improve customer satisfaction, resulting in increased revenue and a reduction in sales and operational costs.

Access Commerce customers include AREVA, Eaton Corporation, Eiffage Construction, Invacare, Leroy Merlin, Manitou, Mitsubishi Caterpillar Forklift Europe (MCFE), Perceptron, Perkins Engines, Saint-Gobain, Schneider Electric, ThyssenKrupp, Total and X-Rite. Visit our customer section.

Access Commerce is headquartered in Toulouse, France and Chicago, Illinois and has offices located in North America and France. Cameleon is a trademark of Access Commerce SA and may be registered in certain jurisdictions. All other product and company names mentioned are the property of their respective owners. For further information, contact us.


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