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Configurability Strategy - A Competitive AdvantageExecutive GuideBenefits of a Configurability StrategyMany benefits – including cost reductions – are synergistic; benefits created during product development also catalyze additional benefits that become apparent during the following two phases: The LTO Process - Many of the benefits linked with using a configurator surface now, including: Increasing revenue by up-and-cross selling, particularly on higher margin options and accessories Cutting quotation response time and costs to a minimum Generating a valid product configuration – quickly and accurately – without iterative validating of the configuration Producing ancillary drawings and documents automatically Eliminating payment delays caused by order and invoice errors Manufacturing/Customer Order Fulfillment - The newly popular term “Designing for Lean” speaks volumes about the relevance of product development results for Lean Manufacturing, making possible: Increasing product quality Lowering product cost Reducing number of suppliers Eliminating rework and scrap caused by mis-configured products Reducing inventories Cutting manufacturing and assembly cycle time to improve the order fulfillment rate Enabling postponement Postponement is a prime example of synergism. It is enabled by product modularization, use of a configurator, a Lean Manufacturing environment and a flexible distribution channel. A recent survey highlighted several significant benefits of postponement – the three highest rated: increased customer satisfaction, reduced inventory cost and improved order fill rate. (6) Clearly, cost reductions are highly desirable, as noted by the benefits above. The results have a powerful, multiplier effect, improving product margins and driving increased profits. Arguably, perhaps as significant as cost reduction, is freeing engineering personnel from non-value added activities, redirecting them to reap strategic benefits. As a vice president of engineering declared, “We can’t just reduce the product cost to gain competitiveness; innovative new products must be our answer”. A recent survey amplified his sentiments – accelerating product innovation is critical for growth. (7)
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