Cameleon eCatalog combines guided selling with a robust electronic catalog creator to power today's advanced sales processes. This electronic catalog analyzes user needs and recommends solutions, provides advanced search based on features or any other product criteria and easily compares products side-by-side. Cameleon eCatalog integrates with existing enterprise systems and Internet sales platforms to help users select the products and services that best meet their needs.
Primary Benefits
Improve customer satisfaction by better matching products with specific needs
Decrease time and cost spent training new reps and channel partners
Launch new products and updates more quickly and effectively
Reduce selling costs by promoting self-service channels
Improve pricing power by better associating value with product attributes
Key Features
Robust online B2B and B2C catalog
Standard and configured products
Intuitive AJAX-based navigation
Multi-criteria search with ranked results
Product Comparison
Promotional zones
Needs analysis and recommendation
Cross-selling and up-selling
Profile-based layout and content
Configurable interfaces based on XML and cascading style sheets
Style sheets to manage branding and available features
Detailed Features
Intuitive Catalog
Navigation Users can start by browsing through the catalog's structured hierarchy to view available categories and products. All product information is provided with rich, illustrated content: product descriptions and specifications, images, drawings, prices, downloadable documents and links to both complementary products (cross-selling) and products with additional features or higher quality (up-selling). This catalog creator software provides flexibility through a virtual catalog view that groups items from across the hierarchy by attributes such as style, brand or promotion. Users can explore the content of the catalog in a completely intuitive fashion and instantly retrieve the information they need to make an informed buying decision.
Advanced Search and Product Comparison
Multiple search options are accessible from any point in the catalog. Users can conduct a standard search by simply entering keywords or product numbers. An advanced search with the product catalog creator combines filters and pre-specified criteria to generate a list of products that match the request within seconds, regardless of catalog location. Product comparison presents technical specifications and prices of selected products side-by-side on a single page to facilitate choice. All search and comparison functions are completely dynamic and require no prior effort to compile or index the catalog.
Customizable User Interface
Cameleon eCatalog comes complete with a simple, clean user interface that is generated dynamically based on catalog content and user profile. The templates and style sheets of the catalog creator software provide full customization capabilities to deliver a targeted user experience consistent with your overall brand image. This allows rapid publication of customized catalogs throughout different sales channels.
Needs Analysis and Recommendations
Activated by the user, the needs analysis process unfolds in three successive steps. First, users describe their needs by answering questions that are validated against the constraint engine. Next, they are prompted to prioritize their needs or preferences to initiate a search for “matching” products using fuzzy logic. The user is then presented with a list of ranked results or recommendations indicating fit with their uniquely prioritized selections. Based on innovative multi-criteria optimization technology, Cameleon eCatalog offers unmatched sophistication through the guided selling process. By replicating the Q&A process a sales rep goes through to identify needs and recommend solutions, new reps and channel partners can sell like your most experienced reps, reducing training time and costs associated with complex product offerings. When deployed directly to the customer, it's like having a virtual sales rep that guides the customer throughout the buying process.
Catalog Content Management
Cameleon eCatalog includes a rules engine that customizes the online catalog content based on user profile. Access to content is easily controlled to match any number of go-to-market strategies. Catalog content can also be managed by use of effectivity dates, allowing pre-publication and distribution of updates that will become active at a later time. These advanced management functions simplify catalog maintenance and related distribution processes.
Seamless Interoperability, Integration and Load Balancing
Cameleon eCatalog blends seamlessly into existing information architectures and systems. Communication is managed via XML messaging and can be called through web services or directly through Java or C++ APIs. Cameleon eCatalog adheres to a multi-tier J2EE architecture, ensuring reliable data access, supporting a secured high volume of simultaneous connections, and optimum management of traffic surges.
Native Integration of Cameleon eConfigurator and Cameleon ePricer
Cameleon eConfigurator is a powerful product configurator capable of meeting the widest range of complex selling needs. Integration with Cameleon eCatalog allows products to be configured from the catalog. Cameleon ePricer is a pricing configurator engine that automates the calculation of pricing logic from the simplest to the most complex. Integration with Cameleon eCatalog provides automatic display of discounts and promotions throughout the pages of the catalog. Out-of-the-box integration between these Cameleon offerings provides a consistent user experience that can be rapidly deployed across the entire spectrum of products and sales channels.
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