Cameleon Channel Selling is a quick-to-implement multichannel ecommerce software platform to optimize complex product, selling and ordering processes. Companies can easily manage different channels (internal, B2C, B2B2C and retail), brands, content and countries with multiple integration points to other enterprise systems, using a single instance of the Cameleon E-commerce software platform.
Primary Benefits
Eliminate costly quotation and order errors
Reduce lengthy quotation cycle times and order transaction costs
Minimize payment delays and invoice adjustment claims
Achieve accurate and consistent pricing across sales channels
Improve customer satisfaction by delivering the right product at the right price at the right time
Key Features
Lead management
Electronic catalog with advanced search
Needs analysis, guided selling and electronic catalogs
Product and service configurator
Promotions and customer-based pricing
Quotation management
Product inventory and availability
Proposal generation
Distributed Order Management
Real-time access to back-office systems
Credit card processing
Integration through XML and web services
Detailed Features
User and Profile Management
Cameleon Channel Selling can be accessed through secure login or anonymous web browsing. Individual users are assigned to profiles that define access rights and available functionality. Profiles with the Cameleon solution selling software allow personalization of both look and feel and content, presenting only valid data and options pre-determined during setup. Profiles enable a single site to support the unique requirements of each and every sales channel partner, customer and internal user.
Site Branding & Personalization
This cross selling software provides a simple, clean user interface that is available out-of-the-box and can be immediately deployed to get the solution up and running quickly. Profile based templates and cascading style sheets provide personalized customization capabilities that deliver a targeted user experience consistent with your overall brand image. Site branding can be managed without programming skills; however, published software APIs are also available to create a truly custom solution with this guided selling software, if desired.
Content Management
Multiple communication services including News, FAQs, Chat, User Forums, a Document Library, and Banner Ads are available to publish content in various forms. Easily managed by marketing employees, these interactive services keep communication flowing with and between customers and partners.
Product Catalogs
Powered by Cameleon eCatalog, users can browse through catalogs, categories and items that contain rich-media content, and quickly compare products to facilitate the selection process. Standard items and configured products can both be viewed within the same catalog. Search by item number or by multiple item criteria. Cross-selling and up-selling drive additional margin opportunities. Create virtual catalogs with our ecommerce software by combining items across categories and catalogs to promote product sets, brands, styles and more. Need assessment scripts advise buyers by asking questions about desired usage and features, then present a list of ranked results based on user input. Profiles make sure users see only those items available to them, along with their specific pricing.
B2B and B2C Order Management
Cameleon Channel Selling automates three order processes into one - internal order management, orders by channel partners (B2B) and customer self-service orders (B2C). With this ecommerce / shopping cart software, the complete order process is automated including user identification, multiple address capture/verification, transportation and tax calculations, online payments, order notification and order transfer to back-office systems. Cameleon Channel Selling is the single solution selling software for online customers, channel partners and customer service, enabling collaboration throughout the sales process and reducing deployment and on-going maintenance costs.
Integration
Cameleon’s web-native architecture has been designed from the ground up to be flexible, open and to seamlessly coexist with other enterprise applications. Web services enable rapid, cost effective integration with both internal systems and external trading partners.
Product Configurator
Powered by Cameleon eConfigurator, users are guided throughout the product selection and customization process. At each step, the configurator presents possible choices, checks constraint inconsistency, displays real-time pricing by option and provides a clear summary of the configured product. Nested configuration and other advanced features support even the most complex product offerings. With this software for selling, uUsers are able to configure products and services to meet their exact requirements without training. For products with lengthy lists of options, unfinished configurations can be saved for completion at a later time.
Promotions and Pricing Optimization
Powered by Cameleon ePricer, context specific pricing by customer, sales channel, product, contract, or promotional campaign can be automatically applied in the catalog, configurator or the shopping cart.
Shopping Cart Management
Shopping carts contain all standard items selected in the product catalog along with configured items from the product configurator. Copy cart line items to make changes to multiple quantities of the same configured item. With this shopping cart software, you can easily display information such as inventory levels or delivery lead-times retrieved from other enterprise systems. Save carts for later changes or future orders. Copy and paste carts to create revisions and repeat orders. Forward carts to other users for review or approval.
Quotation and Proposal Generation
Quotations can be printed directly from a web browser using pre-formatted templates or downloaded to Microsoft Excel. Combine pre-defined sales paragraphs, proposal text, product specifications and terms into standard templates or assemble on-the-fly. Merge with partner and customer data, generated drawings and cart details to generate customized proposals in minutes. Completed documents can be downloaded to Microsoft Word or saved in Adobe PDF format.
Automated Order Status
Users can elect to receive regular email updates with the status of their orders, or can have access to real-time updates when connected online. This approach to keeping customers informed has a direct positive impact on customer satisfaction and reduces transaction costs by eliminating calls to customer service.
Security and Scalability
Password protected login ensures users only have access to pre-defined information, products and pricing. Secure Sockets Layer (SSL) support provides an additional level of security for sensitive data. Cameleon's J2EE architecture provides exceptional reliability and performance to scale from tens to thousands of users.
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