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Communications IndustryConvergence has erased traditional boundaries in the communication services provider (CSP) industry. New technologies and new entrants continue to disrupt markets, adding to increased competition among operators. There is relentless pressure to reduce churn, sell additional services and grow the subscriber base. To prosper in this ever-changing landscape, companies need greater business agility not only to respond more quickly to competitive threats,but also to lead and innovate.The move to bundled product offerings sold through multiple sales channels both increases complexity and presents opportunities for those nimble enough to take advantage of them. As service offerings become more perishable,operators must accelerate the introduction of new offerings into the marketplace to differentiate, hold onto existing subscribers and help them grow more quickly. Standing in the way are the limitations of current systems that have grown up over the years or been brought into the mix through acquisition. Operators are spending too much of their IT budgets on maintenance and need to follow a path of application modernization to innovate. There is significant pressure to simplify and expedite the product launch process across all the different sales channels that make up a carrier’s go-to-market strategy. Cameleon can help operators overcome these challenges to become more agile, better compete, improve operational efficiencies and grow revenue. Rapidly create new services and achieve faster time to market by optimizing product lifecycle management (PLM) processes to create, manage and deploy service offerings and bundles Protect the subscriber base and add new subscribers by being first to launch innovative offerings and bundles Reduce the time needed to train internal and dealer sales teams to accelerate product launches and improve sales organization effectiveness Manage offer, pricing and promotion complexity through a single business rules repository that enables collaboration and standardization across OSS and BSS systems Optimize return on investments by better managing the product portfolio, leveraging alliances and network capabilities and tying offers to customer analytics Enhance the customer experience at every touch point – call center, retail outlet, through dealers and web self-service Guide customers and partners to the most appropriate, and profitable, products and services Improve ability to cross-sell and up-sell in the context of a subscriber’s current plan Drive accurate service orders through billing and provisioning Present the minimum number of questions to accurately provision an order A J2EE Services Oriented Architecture (SOA) allows Cameleon to quickly and seamlessly fit into existing architectures and application modernization efforts Cameleon provides an open, multichannel product and service catalog, configurator and product lifecycle management (PLM) platform to improve operator agility, customer satisfaction and profitability. Communication Industry Customer Success with Cameleon
SFR – your Vodafone network in France As part of a project to improve their invoicing and product management systems, SFR has selected Cameleon to configure their commercial service offerings. Adding to existing software tools, Cameleon will be used by multiple SFR sales channels including their on line store, call centers and in 750 SFR branded retail outlets. 
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